Nowadays, the restaurant industry is experiencing radical transformations driven by advancements in technology, consumer preferences, and new marketing strategies. The era of Restaurant Growth Marketing.
That is why it’s crucial for restaurant owners and marketers to anticipate trends and embrace innovative strategies in order to attract more customers, effectively showcase the restaurant’s offerings, and increase revenue.
In this article, we’ll explore the latest marketing trends that are shaping the future of the industry. Let’s uncover the key insights that can boost your restaurant’s growth now and in the years to come.
The evolving landscape of restaurant marketing
Although traditional marketing strategies such as print ads are still effective, they are no longer sufficient to attract today’s diners.
Restaurants now require adapting to more modern approaches by using the power of data, social media, and personalized experiences to attract new customers, establish their brand identity, and build a loyal customer base.
These latest trends involve using tech tools and other innovative strategies that you should take into account to help your restaurant grow constantly and exponentially.
Trend 1 for Restaurant Growth Marketing: Personalized customer experiences
Consumers don’t want to feel like impersonal entities anymore. That’s why customer personalization has emerged as a powerful restaurant marketing tool, which focuses on delivering personalized marketing initiatives such as customizing menus, to engage and retain customers.
An essential element of personalized marketing is customer segmentation, which helps companies know and understand the various groups of consumers by demographics, behavior, desires, and interests. This means that if you leverage customer segmentation, you’ll be able to create more engaging messages through data-driven decision making, and ultimately increase the probability that your target audience finally decides to visit your restaurant.
Loyalty programs are one of the most popular marketing trends. They make customers feel valued and offer a strong incentive to visit your restaurant again. This also raises the chances of them spreading positive word-of-mouth to their family and friends. For example, you can offer your customers exclusive discount codes.
Another interesting trend is forging stronger bonds with customers through customized communications. For instance, you can send personalized marketing campaigns, or personalized emails for events such as your customers’ birthdays.
Trend 2 for Restaurant Growth Marketing: Social media influence on dining decisions
Social media platforms are a vital marketing channel for any business, and they are particularly beneficial for the restaurant industry.
They have become indispensable to connect with customers and potential customers, and create a trustful and appealing image for your brand. Through social media, you can interact with them by sharing quality content and quickly answering their questions and suggestions.
Visually attractive photos and videos of your dishes and installations can be excellent content to show on your social media platforms, as well as some educational content such as healthy recipes. This encourages potential consumers to visit your restaurant as it creates authority and engagement.
Social media advertising is also highly effective to reach targeted demographics and amplify your brand presence.
But not only is your own generated content that you can share. User-generated content (UGC), i.e., content about your brand that is created by your customers such as posts showing what your business offers, is one of the most valuable social proofs that you can take advantage of.
Also, influencer marketing in the food industry is highly potent. Using the reach of an influencer to show and recommend your brand is extremely useful to enhance your brand awareness, trust, and reputation.
In fact, online reputation is nowadays crucial, since potential customers usually rely on reviews shared on the internet. So, you should think about always performing an effective online reputation management (ORM) process.
Trend 3 Restaurant Growth Marketing: Embracing technology for seamless operations and convenience
Definitely, online ordering and delivery services are here to stay. Customers are increasingly becoming accustomed to using their phone apps to order their food from the comfort of their home.
Therefore, it’s important that you make sure your business is included in mobile apps for restaurants. You could even have your own app and website for your customers to order online. Check that the ordering system provides a flawless user experience, with a user-friendly interface that allows users to easily choose their menu and pay online.
Another trend that is increasingly popular due to its practicality is the use of tableside tablets for ordering and payment processing. This system enables customers to see menus, order and pay directly at their table. This makes these processes quicker and more comfortable for diners as well as for the staff.
Similarly, kiosk ordering systems are also becoming more and more common. A self-ordering kiosk is a terminal that allows customers to order and pay through a touch screen, avoiding waiting in line.
As we mentioned before, digital loyalty programs and rewards systems are great to gain engagement and increase customer retention among frequent customers by means of free items, exclusive discounts, coupons, and gifts. By creating, for instance, a QR code that connects to your restaurant’s website or mobile app, you can give your customers not only immediate access to your menu but also offer the loyalty program members special gifts.
Last but not least, we should mention that the visibility of your brand on Google is vital, because new customers look for trustful businesses that clearly provide their data on the internet such as address, telephone and website. Reviews are also highly taken into account by consumers when making choices. This also will allow your business to have a presence on Google Maps, which will increase your visibility on local search results. Hence, we definitely recommend that you make certain to create a high-quality Google My Business page and keep it always updated.
In conclusion, as part of an effective Restaurant Growth Marketing strategy, digital loyalty programs and rewards systems play a crucial role in gaining customer engagement and increasing customer retention among frequent patrons. By offering free items, exclusive discounts, coupons, and gifts through loyalty programs, restaurants can foster a sense of appreciation and loyalty among their customers. Creating a QR code that connects to your restaurant’s website or mobile app allows for immediate access to the menu and offers, providing an added incentive for loyalty program members.
Additionally, it’s essential to prioritize the visibility of your brand on Google, as it is a vital aspect of Restaurant Growth Marketing. Potential customers often seek trustworthy businesses that provide comprehensive information on the internet, including address, telephone, and website details. Reviews also hold significant influence, influencing consumers’ decisions. Utilizing Google My Business effectively ensures your business has a strong presence on Google Maps and boosts visibility on local search results. Therefore, we highly recommend creating and consistently updating a high-quality Google My Business page to enhance your restaurant’s online presence and attract more potential customers to your establishment.