How Baires Grill grew across 9 locations with Resto Experience
www.bairesgrill.com (opens in new tab)
Owner Interview
Baires Grill · New York City & Florida
Diego Dalvia
Excellent service and attention. They always respond and solve everything. Highly recommended.
The challenge
Baires Grill had built a loyal following for its authentic Argentinean steakhouse experience, but their digital presence wasn't keeping pace with their ambitions. Inconsistent social media, limited online visibility, and no structured marketing system meant they were leaving revenue on the table. The multi-city expansion they envisioned required a demand engine that could scale with them.
The results
Every market. Every month. Growing.
Three cities, compared across November and December against the same two months a year earlier.
Nov–Dec 2025 vs 2024
+30%
average sales growth across the three locations.
Doral, FLHighest volume
+16%
Nov +22% · Dec +10%
The highest sales volume of the three, and still growing.
Coral Gables, FL
+27%
Nov +34% · Dec +20%
Strong momentum in both months, led by November.
New York CityHighest growth
+47%
Nov +48% · Dec +44% · Guests +27%
Sales grew faster than guest count, so the average ticket went up too.
- 6 of 6
- Months of growth across the three locations
- +48%
- Best month: NYC in November
- +27%
- More guests in NYC
What we did
A full-stack marketing operation, built from scratch.
We embedded ourselves in the Baires Grill brand and built a full-stack marketing operation from the ground up. One channel at a time, with every decision tied to revenue.
- Brand Strategy & Digital AuditWe mapped their competitive landscape, existing assets, and customer journey to identify the highest-leverage opportunities before touching a single channel.
- Social Media ManagementTook over their Instagram and Facebook with a consistent content calendar balancing food photography, behind-the-scenes moments, and promotional storytelling.
- Content CreationFood photography, reels, and behind-the-scenes content produced to a consistent creative standard across all 9 locations, week after week.
- Influencer StrategyVetted partnerships with food creators and lifestyle influencers in each market, driving new reservations through authentic audience reach.
- Website & Digital ExperienceOptimized web presence built to convert intent into reservations: clear menus, friction-free booking, mobile-first design, and fast load times.
- Paid AdvertisingLaunched Meta and Google Ads campaigns targeting high-intent diners in their service areas, with continuous creative and audience optimization.
- Email MarketingMonthly campaigns to their growing subscriber list kept regulars engaged and created a reliable channel for driving repeat visits.
- Google Business OptimizationFully optimized profiles across all locations for local search visibility, category management, photo strategy, and review velocity.
- Online Reputation ManagementBuilt a proactive review strategy that strengthened guest relationships and turned happy diners into vocal advocates.
The strategy above is the short version. Here's what it actually took.
Brand Foundation
One identity.
Nine locations.
Before we could grow Baires Grill, we had to define what Baires Grill actually was: a cohesive identity applied consistently across every channel, every market, and every post.
Logo, Color & Typography
A defined system: logo variations, a color palette anchored in Argentinean warmth, and a typographic hierarchy that works across print and digital.
Shot Style & Art Direction
A photography brief covering angles, lighting mood, hero dishes, and lifestyle framing, applied consistently across all 9 locations and every content format.
Across Every Channel
From Instagram to email to in-restaurant menus: the same identity, applied with precision so guests recognize Baires Grill before they read a single word.
Social Media
From scattered to scalable.
Most multi-location restaurants run a separate Instagram account for each location: fragmented audiences, inconsistent creative, impossible to grow at scale. We did the opposite. One unified presence across all 9 locations, with a systematic content strategy applied to every market.
One audience for nine locations
30K
170K+
+140K followers gained
Content Creation
Every post, intentional.
Food photography, behind-the-scenes moments, event coverage: all produced and edited to a consistent creative standard, week after week across every location.
Influencer Strategy
Word of mouth, amplified.
We partnered with food creators and lifestyle influencers in each market to extend organic reach and drive new reservations. Every collaboration was vetted for audience fit and engagement quality.
Creator collaborations
180 posts · 148 creators
Combined reach
10.1M plays · 20 posts past 100K
Top collaboration
1.87M plays · 140K likes
Website & Digital Experience
A digital front door worth walking through.
We optimized the Baires Grill web presence to convert intent into reservations: clear menu access, friction-free booking, mobile-first design, and fast page speeds that keep visitors from bouncing.
One site for nine locations
Paid Advertising, Email & SMS
Every channel driving toward one goal.
Meta & Google Ads
Email Marketing
SMS Campaigns
SEO & Online Reputation
Found first. Trusted always.
We built a proactive review strategy across Google, Yelp, and TripAdvisor, paired with full local SEO optimization for every location. Higher rankings, more reviews, and a reputation that does the selling before anyone picks up the phone.
Google Business Optimization
Google Maps coverage
Local Falcon · 49-point grid
49of 49
search points where it ranks first in the map pack
- 1
Baires Grill - Coral Gables
4.9(2.5K)· Argentinian restaurant
- 2
Graziano's Restaurant Coral Gables
4.6(2.1K)· Argentinian restaurant
- 3
Graziano's Mercado Coral Gables
4.5(3.3K)· Argentinian restaurant
Google, searched from Coral Gables, FL · October 2026
Points where each location ranks first
Out of 49
Orlando“argentinian restaurant orlando”
49
Weston“argentinian restaurant weston”
49
Sunny Isles“argentinian restaurant sunny isles”
49
Las Olas“argentinian restaurant near me”
45
Doral“argentinian restaurant doral”
43
Miami Beach“argentinian restaurant miami beach”
41
Proactive Review Strategy
Every Mention Managed
Top Results, Every Market
Google search results
Ahrefs · October 2026
- #1argentinian restaurant orlando
- #1argentinian steakhouse orlando
- #1argentinian restaurant coral gables
- #1argentinian restaurant fort lauderdale
- #1argentine steakhouse brickell
- #1argentinian steakhouse fort lauderdale
Featured campaigns
The moments
that moved the needle.
Valentine's Day filled all nine locations and New Year's Eve set a reservation record. Each ran as one coordinated campaign.
February 2025
All 9 locations at full capacity
Valentine's Day
Sold out. Every location.
A coordinated campaign across social media, email, SMS, and paid ads turned Valentine's Day into Baires Grill's highest reservation night of the year. Every location sold out, from NYC to Miami to Orlando.
December 2024
Record reservations year over year
New Year's Eve
The biggest night, maximized.
Our NYE campaign combined aspirational creative with strategic urgency: limited tables, multi-channel countdown messaging, and targeted paid promotion that drove reservation volume significantly above prior years at every location.
The bottom line
Within twelve months, Baires Grill was a different business. Not just in revenue, but in infrastructure. The marketing system we built gave them the confidence to open two additional locations while maintaining the same growth trajectory.
+47% sales growth in NYC, sustained year over year
Doral hit its highest-ever sales month in December 2025
Coral Gables grew +34% in November, the highest single-month growth
Substantial combined revenue growth across all tracked markets vs. prior year
Consistent growth across every tracked market with no deceleration
Built and run by Resto Experience