One location. Buckhead's most-searched Japanese restaurant.
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Inside Tomo
Tomo Japanese Restaurant · Buckhead, Atlanta
- Sales growth, year two vs year one
- +27%Sales growth, year two vs year one
- Reservations from Google Search, in 7 months
- 729Reservations from Google Search, in 7 months
- Instagram followers since 2023
- 1K → 15.4KInstagram followers since 2023
Inside Tomo
Tomo Japanese Restaurant · Buckhead, Atlanta
The food was never the problem
The MICHELIN Guide recommends it. DiningOut lists it first among the best sushi in Atlanta, and Atlanta Eats calls it one of its favorites.
The challenge
One of Atlanta's best Japanese restaurants, and almost nobody knew. In January 2023 Tomo had a thousand Instagram followers, a brand that looked like three different restaurants, and no way to be found or booked online. The food was exceptional. Everything around it was not.
The results
The part that shows up on the P&L
Year two of working together, compared to year one. Not a launch spike. The system compounding.
2024 vs 2023
+27%
average monthly sales growth, with all eleven months up on the year before.
Every month up
11 of 11
January through November
Each month closed above the same month a year earlier.
Google reservations
+41%
97 in January, 137 in July
Bookings a month from Google Search, 2026.
Best month
+44%
2024 vs 2023
Sales, strongest month of the year.
- 729
- Reservations from Google Search
- 6,959
- People who asked for directions or called
- 5,592
- Visits to the website from Google
What we did
One restaurant.The whole stack.
One location has to win its market every single night. So we build the whole stack in-house, as a full-service restaurant marketing program, so nothing gets lost between vendors.
- Brand Strategy & Brand BookPalette, typography and photography direction, defined before a single post went out.
- Website Design & DevelopmentA site where every experience the restaurant sells has its own page and its own booking path.
- Social Media ManagementInstagram from day one, on a content calendar built around the room, the craft and the weekly events.
- Content Creation & PhotographyFood and atmosphere, shot in-house every week to one creative standard.
- SEO & Content MarketingPeople searching for Japanese food in Buckhead find Tomo before they find a list.
- Google Business OptimizationCategories, photos, hours and posts tuned for local search and the map pack.
- Online Reputation ManagementEvery review answered, on every platform, in the restaurant's own voice.
- Paid AdvertisingMeta and Google campaigns built around reservations, not impressions.
- Email & SMS MarketingCampaigns that bring regulars back for the events that run every week.
Every restaurant has something it already does well that nobody outside knows about. Finding it and building the machine around it is most of the job.
Brand Foundation
One identity, used every single day
Those numbers are the output; this is the machine that produces them. First we defined what Tomo looked like, then we applied it without exception. A brand book that stays in a folder is worth nothing.
Three typefaces, one job each
The palette
Primary
Horizontal
Isotype
The typefaces
The icon set
Graphic element
Every Flyer, Every Screen
One voice, three years running
1,000
15,800+
+14,800 followers gained
July 2026
When Mick Jagger had dinner at Tomo in July 2026, the post went up the same day.
It became the best-performing photo in the account's history. You can't build a content system in the four hours a moment like that gives you. You either already have one or you don't.
Content Creation
Shot in-house. Posted every week.
A brand book is only worth what comes out of it. The photography is ours, shot in the restaurant.
A Japanese restaurant sells craft
221,967 views
April 2025
175,850 views
February 2023
169,857 views
November 2024
Website & Digital Experience
Booked in one tap.
Our restaurant website design gave every experience its own page and its own booking path: dinner, omakase, Tuna Tuesday, happy hour, gift cards, online ordering.
Built to Book
Reservations
Direct booking, no third-party friction
Omakase
Dedicated page with its own reservation flow
Tuna Tuesday
A landing page for the restaurant's signature event
Online Ordering
Direct plus every major delivery platform
SEO & Online Reputation
Found in Buckhead.
People looking for a Japanese restaurant in Buckhead find Tomo.
The profile most restaurants leave half empty
Google Business Profile
What we filled in
- Categories
- Photos
- Hours
- Attributes
- Posts
Tomo Japanese Restaurant
Japanese restaurant · Buckhead, Atlanta
Profile strength
Looks good
customer interactions
Every Review Answered
Google reviews
of reviews answered
Usually within hours
Featured campaigns
We turned a Tuesday into the hardest reservation in Buckhead
Tomo was already carving a whole bluefin in the dining room. Our restaurant social media management gave it a name, a page to book on and a crowd.
Sold out
Every edition since 2023
#1 on Google
For "tuna tuesday atlanta"
The bottom line
Two years in and Tomo is the Japanese restaurant Buckhead searches for by name. The food was always there. Now people find it and book it before they ever walk in.
+27% average monthly sales growth in year two of working together. Measured month against month, 2024 vs 2023, January through November.
11 of 11 months closed above the same month a year earlier. Not one down month, and the best one finished 44% up.
729 reservations booked straight from Google Search in seven months. The monthly pace went from 97 in January to 137 in July.
1K → 15.4K Instagram followers on a single account we have run since January 2023. Every photo, flyer and reel shot and posted in-house.
Recommended by the MICHELIN Guide, the recognition the kitchen earned. Held through the 2025 edition, and now part of everything the brand says.
Built and run by Resto Experience