Why does your restaurant need Instagram?
There is no doubt that Instagram has become a crucial tool for every restaurant (big or small) to become visible online, increase brand awareness, and connect with your audience and new potential customers. In fact, food is one of the most popular and posted things on the platform.
Nowadays, Instagrammers love to take pictures of charming and carefully crafted food presentations. As a result, for the past years, there has been a growing trend of Instagram-friendly restaurants and dishes. They take various elements into consideration, for example, decoration, lighting, and the way food is presented to make everything perfect for that picture.
But let’s have a look at the numbers to understand its significance:
1. It is on Track to Reach 2.5 billion Users by 2023
The social media platform has reached 2.3 billion active users in the Q3 of 2022, making it the 4th most used app in the market, (Facebook, Youtube, and Whatsapp are in the top 3). It is estimated that by 2023, its user base will grow to 2.5 billion active users if its growth maintains this pace.
2. 90% of Instagram Users Follow a Business
Having said the amount of active users Instagram has, 90% of active users are following a business. An Instagram profile nowadays is a must for every serious business that understands the reach and potential for engagement that it has. In fact, Instagram has 58% more engagement per follower than Facebook.
3. Two in three of Them Think that the Platform Enables Interaction with Brands
And this is why it is a very effective communication channel and a way of engaging with your audience. Having a strategy of the way you want to present your restaurant brand, promotions, and posting your beautifully presented dishes and food options is an important aspect of your marketing plan. Two in three users think that it enables interaction with brands, your restaurant should take advantage of and leverage that.
4. 50% of Users are more Interested in a Brand When they see Ads of them on Instagram
Although the organic reach of the platform is very good, businesses still rely on paid advertising to stay competitive. Instagram advertising solution is very effective for increasing your reach to customers and overall online presence, as 75% of Instagrammers take action on at least one ad.
5. Restaurants that Respond to Customers on Social Media Have An Advantage
71% of users say that it’s more likely they recommend a brand that responds quickly to them on social media, and Instagram is no exception. Being active to answer customers’ queries is also crucial to establish trust and service with them.
In Resto Experience, as a restaurant marketing agency, we understand Instagram’s significance and validate this every single day with the results we see without clients. Having a strategy and planning your content based on your customers and needs is a key part of your marketing plan. We offer various digital marketing services that can help you take your restaurant brand to the next level, so don’t hesitate to contact us for a chat with no obligation.