How Baires Grill grew across 9 locations with Resto Experience
www.bairesgrill.com
Owner Interview
Baires Grill · New York City & Florida
Diego Dalvia
Excellent service and attention. They always respond and solve everything. Highly recommended.
The challenge
Baires Grill had built a loyal following for its authentic Argentinean steakhouse experience, but their digital presence wasn't keeping pace with their ambitions. Inconsistent social media, limited online visibility, and no structured marketing system meant they were leaving revenue on the table. The multi-city expansion they envisioned required a demand engine that could scale with them.
What we did
A full-stack marketing operation, built from scratch.
We embedded ourselves in the Baires Grill brand and built a full-stack marketing operation from the ground up. One channel at a time, with every decision tied to revenue.
- Brand Strategy & Digital Audit
We mapped their competitive landscape, existing assets, and customer journey to identify the highest-leverage opportunities before touching a single channel.
- Social Media Management
Took over their Instagram and Facebook with a consistent content calendar balancing food photography, behind-the-scenes moments, and promotional storytelling.
- Content Creation
Food photography, reels, and behind-the-scenes content produced to a consistent creative standard across all 9 locations, week after week.
- Influencer Strategy
Vetted partnerships with food creators and lifestyle influencers in each market, driving new reservations through authentic audience reach.
- Website & Digital Experience
Optimized web presence built to convert intent into reservations: clear menus, friction-free booking, mobile-first design, and fast load times.
- Paid Advertising
Launched Meta and Google Ads campaigns targeting high-intent diners in their service areas, with continuous creative and audience optimization.
- Email Marketing
Monthly campaigns to their growing subscriber list kept regulars engaged and created a reliable channel for driving repeat visits.
- Google Business Optimization
Fully optimized profiles across all locations for local search visibility, category management, photo strategy, and review velocity.
- Online Reputation Management
Built a proactive review strategy that strengthened guest relationships and turned happy diners into vocal advocates.
The strategy above is the short version. Here's what it actually took.
Brand Foundation
One identity.
Nine locations.
Before we could grow Baires Grill, we had to define what Baires Grill actually was: a cohesive identity applied consistently across every channel, every market, and every post.
Logo, Color & Typography
A defined system: logo variations, a color palette anchored in Argentinean warmth, and a typographic hierarchy that works across print and digital.
Shot Style & Art Direction
A photography brief covering angles, lighting mood, hero dishes, and lifestyle framing — applied consistently across all 9 locations and every content format.
Across Every Channel
From Instagram to email to in-restaurant menus: the same identity, applied with precision so guests recognize Baires Grill before they read a single word.
Social Media
From scattered to scalable.
Most multi-location restaurants run a separate Instagram account for each location: fragmented audiences, inconsistent creative, impossible to grow at scale. We did the opposite. One unified presence across all 9 locations, with a systematic content strategy applied to every market.
30K
before Resto Experience
+100K followers gained
130K+
after
Content Creation
Every post, intentional.
Food photography, behind-the-scenes moments, event coverage: all produced and edited to a consistent creative standard, week after week across every location.
Influencer Strategy
Word of mouth, amplified.
We partnered with food creators and lifestyle influencers in each market to extend organic reach and drive new reservations. Every collaboration was vetted for audience fit and engagement quality.
Website & Digital Experience
A digital front door worth walking through.
We optimized the Baires Grill web presence to convert intent into reservations: clear menu access, friction-free booking, mobile-first design, and fast page speeds that keep visitors from bouncing.
Paid Advertising, Email & SMS
Every channel driving toward one goal.
Meta & Google Ads
Targeting high-intent diners in each service area. Every campaign built around reservations, not just impressions.
Email Marketing
Monthly campaigns to the growing subscriber list, converting first-time guests into regulars.
SMS Campaigns
High-urgency promotions for limited-time offers and holiday reservations, with industry-leading open rates.
SEO & Online Reputation
Found first. Trusted always.
We built a proactive review strategy across Google, Yelp, and TripAdvisor, paired with full local SEO optimization for every location. Higher rankings, more reviews, and a reputation that does the selling before anyone picks up the phone.
Google Business Optimization
Fully optimized profiles across all 9 locations: categories, service areas, photo strategy, hours, and attributes tuned for maximum local search visibility.
Proactive Review Strategy
A systematic approach to collecting new reviews after every visit, turning satisfied guests into the brand's most credible marketing asset.
Every Mention Managed
Every review answered, every platform monitored. Consistent brand voice from Yelp to TripAdvisor to Google, maintaining a 4.8+ average across all locations.
Top Results, Every Market
Location pages ranking in the top results for high-intent search terms in each city, driving organic reservation intent before a single ad dollar is spent.
The results
Every market. Every month. Growing.
Without Resto Experience
- 01
No structured marketing system across any location
- 02
Inconsistent social media presence — sporadic, unbranded
- 03
Limited local search visibility in competitive city markets
- 04
Paid advertising was non-existent or untargeted
- 05
No review strategy — growth left to chance
- 06
No email channel to convert guests into repeat diners
With Resto Experience
+47%
Baires Grill NYC
Highest GrowthNew York City
Nov +48%·Dec +44%
+16%
Baires Grill Doral
Highest VolumeDoral, FL
Nov +22%·Dec +10%
+27%
Baires Grill Coral Gables
Highest %Coral Gables, FL
Nov +34%·Dec +20%
Featured Campaigns
The moments that moved the needle.
February 2025
Valentine's Day
Sold out. Every location.
A coordinated campaign across social media, email, SMS, and paid ads turned Valentine's Day into Baires Grill's highest reservation night of the year — every location sold out, from NYC to Miami to Orlando.
All 9 locations at full capacity
December 2024
New Year's Eve
The biggest night, maximized.
Our NYE campaign combined aspirational creative with strategic urgency: limited tables, multi-channel countdown messaging, and targeted paid promotion that drove reservation volume significantly above prior years at every location.
Record reservations year over year
The bottom line
Within twelve months, Baires Grill was a different business. Not just in revenue, but in infrastructure. The marketing system we built gave them the confidence to open two additional locations while maintaining the same growth trajectory.
- +47% sales growth in NYC, sustained year over year
- Doral hit its highest-ever sales month in December 2025
- Coral Gables grew +34% in November, the highest single-month growth
- Substantial combined revenue growth across all tracked markets vs. prior year
- Consistent growth across every tracked market with no deceleration
These results were engineered by Resto Experience.
We build the full marketing system behind growing restaurants: strategy, content, paid ads, SEO, reputation, and email. One team, one system, built entirely around revenue.