Page Authority vs Domain Authority: A Guide to SEO Success

page authority vs domain authority

Interested in maximizing your search engine optimization? Mastering the basics of page and domain authority is a key to success. 

Here’s a guideline to understanding the basics of authority metrics, comparing purposes, and taking optimization to the next level.

Search engines, loyal readers, review and analyze every bit of your content. They evaluate if it is relevant, if it is of good quality and if it has enough authority. Based on that they decide where to place you in the list of search results. 

By mastering these metrics, you can significantly drive more organic traffic and improve your site’s visibility on search engine result pages (SERPs).

This is why getting high scores in your authority metrics are the best trust mark. Therefore, having strong page authority and strong domain authority means that search engines are looking at your content in a favorable light. So save this guide because that’s where we’re going. 

Page authority is a metric that predicts how well a specific page will rank on search engine result pages (SERPs). 

Developed by Moz, page authority scores range from 1 to 100, with higher scores indicating a greater ability to rank. These metrics are calculated using a machine learning algorithm that considers various factors, including the number and quality of inbound links to the single page in question.

Let’s take a look at some key points to better understand this whole world.

Search Engine Result Pages are the pages displayed by search engines in response to a user’s query. When you type a search term into Google, Bing, or any other search engine, the resulting page you see is known as a SERP. 

These pages contain a list of results that are deemed relevant to the query, based on the search engine’s algorithm. Appearing on the first page of SERPs, particularly in the top few positions, is crucial for driving organic traffic to your site. 

In order for a page to get a high Page Authority score and therefore rank high in the SERPs, it must have a solid link profile. This includes internal links, external links and high quality backlinks. So let’s see what this is all about…

Backlinks are links from other websites that point to your page. They are one of the most important factors for increasing Page Authority. Here’s why:

Credibility and Trust: When reputable sites link to your page, it signals to search engines that your content is trustworthy and valuable. This boosts your PA as search engines are more likely to rank credible pages higher.

Relevance: Backlinks from sites that are relevant to your niche indicate that your page is a good resource for specific topics, enhancing its ranking potential on SERPs.

Link Equity (A.K.A. link juice): Link equity is passed from one site to another through backlinks. High-authority sites that link to your page pass on more equity, which can significantly improve your PA.

Inbound links are internal links from other pages within your own website. They are important for PA for several reasons:

Content hierarchy: Inbound links help establish a hierarchy and structure within your site, indicating to search engines which pages are most important. This can improve the authority of key pages.

User navigation: These links make it easier for users to navigate through your site, which can reduce bounce rates and increase the time spent on your site. Both are positive signals for search engines.

Crawling and indexing: Internal links help search engines discover and index new content on your site more efficiently, ensuring that your pages appear in SERPs.

External links, also known as outbound links, are hyperlinks that point from your site to other websites. These links play a key role in SEO for the following reasons:

Providing value to users: Linking to high-quality, relevant external sources can enhance the credibility and value of your content, offering additional information to your audience.

Building relationships: Linking to authoritative sources can foster relationships with other website owners, potentially leading to reciprocal backlinks.

Signaling trustworthiness: Search engines view external links to reputable sites as a sign that your content is well-researched and trustworthy, which can indirectly boost your PA.

Domain Authority (DA) is another metric from Moz that evaluates the overall ranking strength of entire authority sites. Unlike PA, which focuses on individual pages, DA assesses the ranking potential of an entire domain or subdomain. The domain authority moz score also ranges from 1 to 100, with higher scores indicating a stronger ability to rank.

DA is calculated using a complex algorithm that takes into account the total number of links, the quality of those links, and other factors across the entire domain. A high DA score means that the domain is considered authoritative and trustworthy, making it more likely to rank well across various pages. 

Improving your site’s DA involves strategies such as creating high-quality content, building a robust backlink profile, and maintaining a strong technical SEO foundation.

When search engines see that your site is linked by other authoritative sites, they infer that your content is of high quality and relevant, thus improving your site’s ranking on SERPs. Higher rankings lead to more visibility, traffic, and potential conversions. And since all roads lead to Rome, this brings us back to the importance of building a solid link profile…

Once again, having a solid link profile attracts attention because of their importance for SEO strategies. As with PA, backlinks –that is, links where external websites point to your domain– are essential for domain authority but in a broader context. 

A large number of high-quality backlinks from multiple authoritative domains will significantly increase the DA of your site. This benefits not only individual pages, but the domain as a whole. And remember: when it comes to backlinks (and most things in life), quality is always better than quantity

Internal links –those links that connect to different pages within your own domain– are also important because they help distribute link authority. A good internal link structure ensures that authority flows effectively between all pages on the site, strengthening the domain’s overall position in the SERPs.

On the other hand, while external links –those that point from your site to another– may not have a direct impact on DA, linking to high-quality sites within a specific page can improve your site’s reputation and credibility.

In short, while backlinks are crucial to the authority of the entire domain, internal and external links help domain authority in a more indirect way. However, balance is always the key to success, so it is best not to neglect either front.

This question does not have a single, definitive answer. Determining whether page authority or domain authority is more important depends on your specific SEO goals

On the one hand, page authority is crucial when you want to improve the ranking of a specific page. For example, if you have a product page that you want to appear higher in search results, focusing on improving its PA can be very effective.

On the other hand, domain authority is more important for the overall health and ranking potential of the entire site. If you want to improve your site’s authority across multiple pages and keywords, you should focus on DA. 

However, the truth is that both metrics are interrelated and improving one often helps improve the other. If you completely neglect one metric, the other will inevitably not have the same strength. As we said earlier, balance is the key to success.

Well then, how to increase domain authority and page authority, you ask? While SEO in general involves a holistic approach, these metrics also require a multifaceted management. 

Here are the most fundamental strategies to strengthen the authority of your site and your internal pages. 

Creating high quality content is critical to improving both PA and DA. Focus on producing comprehensive guides, insightful blog posts and unique research that brings real value to your audience.

At the same time, the high quality of your content comes hand in hand with another crucial element: link building. Quality content attracts external links naturally, as other websites are more likely to link to valuable and informative pages. 

We’ve seen the importance of developing strategies for acquiring backlinks from high authority sites. This may involve guest posting, building relationships with influencers in your niche, and leveraging social media to share your content. 

Remember that the quality of backlinks is more important than the quantity. A few links from high authority sites are much more valuable than numerous links from low quality sources.

Strategic keyword research is critical for SEO. Identify the keywords your target audience searches for and incorporate them naturally into your content. Use tools such as Moz, SEMrush and Ahrefs to find relevant keywords with a good balance between search volume and competition.

This step is critical in order to find the search intent of your niche and get the most out of your content. 

On the other hand, but equally relevant, don’t forget about technical SEO. Regularly audit your site for technical issues such as broken links, slow loading times, and mobile-friendliness. 

A technically sound site improves user experience and SEO performance. A technically sound site provides a better user experience, which can lead to higher PA and DA over time.

With these tools, you can analyze your backlink profile, identify potential issues, and compare your site to your competitors. Thus, you can make data-driven decisions to improve your SEO strategy. Let’s see how it works.

  1. Access the tool: The free moz domain authority checker is available on the Moz website. It provides a straightforward way to measure your site’s domain authority score without needing a paid subscription.
  1. Enter your URL: Simply input the URL of your website or the website you want to analyze. The tool will then process the data and calculate the domain authority score.
  1. View your score: After processing, the tool displays the domain authority score along with other essential metrics such as the number of linking root domains and total backlinks. This provides a quick snapshot of your site’s SEO strength.

Understanding and leveraging page authority and domain authority are crucial to achieving SEO success. By focusing on creating high-quality content, acquiring reputable backlinks, optimizing keywords and ensuring a solid technical foundation, you can improve these critical metrics. 

With a comprehensive approach to SEO, you can improve your site’s visibility, attract more organic traffic and achieve lasting authority in your niche. Finally, all efforts will be channeled into making your content go as far as possible. With a well-coordinated SEO, the sky is the limit. 


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