Content Creation: Human vs Chat GPT

01 Content Creation Miniatura

We do not know what tomorrow’s historians will call the era in which we live today, we do not know if we will be called the postmodernists or the contemporaries or the pioneers of IA or the avatars of Meta, or whatever they come up with, related to Content Creation.

But if there is one thing we are sure of, it is that, more than ever, we are in the digital era, where chatbots technology, conversational AI and algorithms have become part of our daily lives, our conversations, our jobs, even our ways of dating. This era has revolutionized not only the way we interact with technology, but the way we live our lives. 

I’m Cami, a human copywriter writing her first article for Resto Experience, which ironically is about chatbots and conversational AI. After an intense search for keywords and obscure magic tricks only known to SEO nerds, with my team leader, Tupac, we chose this topic for me to write about for the first time in Resto. 

We agreed that this tool brings huge advantages and facilities, but at the same time it should be used precisely as a tool and not as an easy substitute. That led us to think about all the new relationships we are building with and through technology, and all the new challenges that this inexorably brings us. 

These AI-powered chat systems, such as Chat GPT (for content creation), have proven to be valuable tools for businesses, customer support, and online communities. However, while AI-powered conversation systems offer numerous benefits, they also pose risks when misused or abused. 

Is Google Against AI-generated Content? 

Ok, so, the main reason we chose this topic is because of something that happened to Tupac. A master of SEO, he has a personal blog that, like a certain Víctor Frankenstein, he uses to experiment with different trends and test Google’s demands and guidelines to the limit. He wrote blogs almost by hand, almost with pen and paper (almost, but digitized), and also wrote blogs purely with AI-powered chat systems. The latter started to be banned by Google for transgressing their webmaster guidelines

There lies the human capital we still have in writing, because at the end of the day the way we experience life, language, even food, goes through us. That’s why, as much as NLP-based bots, such as OpenIA’s chatbot, are designed to understand human language and generate human-like responses in real time, it happens many times that automated content passes for spam. 

While Google is not against AI-generated content, it is evaluating whether the content is truly useful to users. That’s the priority. Google headquarters will use its power to ban content as long as the results derived from these automated writing assistants only prioritize SEO rather than whether or not it is useful to the user. So, although it is not official that Google uses AI detectors, it has stated that, regardless of how the content is generated, the usefulness for the user must be paramount. 

User Experience and AI Content: It’s a match? 

The fact that the various techniques of natural language processing (NLP) and ongoing advances in machine learning are useful for human work, and mainly for content creators, is undeniable. These tools make it possible to boost and streamline the workflow, while at the same time unblocking the eternal blank page syndrome

However, the important thing is that, if such tools are used, the auto-generated results do not override creativity and human expertise. That is where the human value we have when it comes to writing and conveying an experience lies, because, as we mentioned, at the end of the day the way we experience life, language, even food, goes through us. By combining an AI content generator with our creativity and uniquely human experience, not only the positioning will be optimal, but also the user experience will be fruitful. That’s the real Google filter

The attention is not on how content is created, but on its quality, and for that it is necessary to empower AI agility with our perspective, our signature. The important thing is that content creation does not become a mere competition to manipulate search results, but that it prioritizes agility along with content quality. If we stop using these systems as tools and give in to the unleashed accumulation of articles, the real purpose is lost and, effectively, we would end up generating only unwanted spam

Conclusion: Empowering High-Quality with AI Technology and Human Experience 

In general, Google is one of the most AI-positive companies ever existed, but at the same time it carries a long battle against spam and content generated purely with SEO in mind, rather than the user. 

Reward high-quality content, regardless of how it is created: that’s the ultimate guide. And while the agility of AI systems is a huge help, that agility alone is not enough. Therefore, remember why we write what we write, what our purpose is, who is going to read us. 

The key then is, both for Google and for us, to use AI-powered chat platforms in a critical and responsible way –as tools that benefit our work, not as an easy substitute– and not in a blindly automated way that underestimates human creativity. Otherwise, we lose ourselves and each other along the way. 


A blog about digital marketing for restaurants

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