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Eclipse di Luna - Resto Experience

DIGITAL MARKETING CAMPAIGNS

Eclipse di Luna

About the project

Eclipse di Luna is a tapas bar and Latin-Spanish restaurant with 3 branches in Atlanta. Its history, vibrant traditional style, live shows, and weekly parties have made it an icon of Atlanta’s Hispanic culture. Resto Experience led their digital marketing strategy through Facebook and Instagram Ads campaigns, email marketing, and website positioning with SEO strategies, yielding encouraging results.

DIGITAL MARKETING CAMPAIGN

Instagram & Facebook Ads

DIGITAL MARKETING CAMPAIGN

Email and website banner

For this strategy, we designed some graphics for Instagram and Facebook Ads, as well as for an email marketing campaign, offering the opportunity to get a freebie at any of the restaurant’s branches. The goal was to give consumers a reason to explore the locations and expand the community on social media.

INSIGHTS AND RESULTS

Instagram & Facebook Ads

The total number of unique users who have seen the ad.
It indicates the size of the audience that has been exposed to the content.

The total number of unique users who have seen the ad. It indicates the size of the audience that has been exposed to the content.

The number of times users clicked on the ad and visited the profile. It measures the interest the ad has generated in the original brand or content.

The number of times users clicked on the ad and visited the profile. It measures the interest the ad has generated in the original brand or content.

The number of users who started following the Instagram account or facebook page directly from the ad. It indicates the growth of the regular audience.

The number of users who started following the Instagram account or facebook page directly from the ad. It indicates the growth of the regular audience.

The number of clicks on the links provided in the ad. It shows how many users are interested in exploring more about the content we are promoting.

The number of clicks on the links provided in the ad. It shows how many users are interested in exploring more about the content we are promoting.

This encompass various interactions with the ad content, such as likes, comments, and shares. It reflects the engagement level of the audience.

This encompass various interactions with the ad content, such as likes, comments, and shares. It reflects the engagement level of the audience.

DISCOVERING THE TARGET AUDIENCE

Audience Demographics

Overall results

$1,383

Amount Spent

+2,354

New Followers

3,559

Accounts Engaged

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